Food sensory judgements – taste, texture, and aroma perception – can be influenced by the surrounding environment, and virtual reality (VR) technology can be an effective and affordable way of replicating various environments when conducting consumer...
Eating involves smell, taste, touch, sound, and sight, which presents obvious challenges for anyone trying to simulate it in virtual reality. But what if you could enjoy a mind-blowing meal without eating a thing – or perhaps just a spoonful of something...
Transparency on sustainability needs to go beyond data on packaging if it is to really engage consumers, says Nescafé, as it partners with Google to launch a virtual reality coffee experience.